Wondercraft Collective Logo


Wondercraft is not your average homeschooling collective. It’s a sanctuary for families who believe that the classroom extends far beyond four walls.  Wondercraft offers a co-op experience that combines nature exploration, STEM projects, and community engagement. Their mission? To instill a profound sense of awe and wonder for the natural world, foster deeper connections among community members, and inspire a harmonious relationship with nature. As a designer, I was entrusted to translate this unique blend of connection and wonder into a brand experience that captures hearts and minds of kids as well as the adult parents.

The Opportunity

How do you create a cohesive brand identity for a collective that’s as diverse in age as it is in interests, but unified in its commitment to nature and community? With activities ranging from hiking to art projects to workshops, the brand needed to evoke a sense of wonder, connection, and inclusivity. It had to resonate with both parents seeking a meaningful education for their children and young minds eager to explore the world around them.

The Solution

To meet these challenges, I employed a comprehensive approach that included Brand Strategy, Brand Identity, Logo Design, Web Design & Development, and Graphic Design. Central to this was a web registration system tailored to Wondercraft’s specific needs. Rather than outsourcing to a third-party, I developed an in-house system that meticulously handles age groups, pricing, group caps, and leader discounts—all while maintaining brand coherence.

The end result? A brand and website that not only echo Wondercraft’s commitment to nature and community but also offers a streamlined user experience that simplifies the complexity behind the scenes.

"What I love most about Daniel is his ability to take a jumbled mess of thoughts and ideas and create something not only visually stunning but also compelling and deeply meaningful. Before he got his hands on our enormous project, I was Frankensteining everything...and it showed. Daniel asked all the right questions, captured our vision, and truly built our brand identity from the ground up. "

Owner / Wondercraft
I'm Daniel's wife he made me say this!

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