Wondercraft is not your average homeschooling collective. It’s a sanctuary for families who believe that the classroom extends far beyond four walls. Wondercraft offers a co-op experience that combines nature exploration, STEM projects, and community engagement. Their mission? To instill a profound sense of awe and wonder for the natural world, foster deeper connections among community members, and inspire a harmonious relationship with nature. As a designer, I was entrusted to translate this unique blend of connection and wonder into a brand experience that captures hearts and minds of kids as well as the adult parents.
How do you create a cohesive brand identity for a collective that’s as diverse in age as it is in interests, but unified in its commitment to nature and community? With activities ranging from hiking to art projects to workshops, the brand needed to evoke a sense of wonder, connection, and inclusivity. It had to resonate with both parents seeking a meaningful education for their children and young minds eager to explore the world around them.
The end result? A brand and website that not only echo Wondercraft’s commitment to nature and community but also offers a streamlined user experience that simplifies the complexity behind the scenes.
I'm Daniel's wife he made me say this!