For over 20 years I've helped brands find their voice through world-class design.

What can
I help you create?

What can
I help you create?

Finding a good brand designer that understands your audience can be tough

It’s like a never-ending game of ‘Where’s Waldo’. I promise you won’t need a magnifying glass to see the quality I bring. Ready to end the scavenger hunt and land designs that are instant classics? 

I've been lucky enough to play in the branding sandbox with some serious game-changers.

Here’s how we collaborated together.

Sony

Branding / Web Development

The Collaboration

My role encompassed everything from website design and development to mapping out intricate customer journeys. Our team engineered a custom content management platform geared specifically for fan-based subscription sites. I helped oversee our holistic digital strategy, which spanned e-mail marketing, fan engagement, unique site features, and music licensing. Through a blend of aesthetic and functional design, we succeeded in creating immersive, engaging online environments that resonated with fans and added value to Sony’s esteemed musicians.

Husqvarna

Branding / Web Development

The Collaboration

I helped revamp Husqvarna’s internal sewing machine product platform to streamline employee navigation and boost sales effectiveness. The redesigned interface not only made it easier for the team to browse through the diverse product offerings, but also provided targeted resources to enhance sales strategies. The overhaul led to a more intuitive and resource-rich platform, directly aiding in sales enablement. I passed the site off to their internal team for further administration once the site was complete.

3M

Creative Consultant

The Collaboration

I served as a creative consultant tasked with devising a marketing campaign for 3M’s PeltorTM line, targeting the U.S. military sector. My responsibilities spanned from creative direction to orchestrating a multi-disciplinary team, including designers, cameramen, video editors, and actors. Through focused messaging and impactful visuals, we successfully crafted a campaign that resonated strongly with the target audience, elevating the PeltorTM brand within this niche market. 

Gaylord

Branding / Graphic Design

The Collaboration

I was the lead designer for several iconic venues—Wildhorse Saloon, the General Jackson Showboat, and Gaylord Golf Links. I took the reins on designing and maintaining the websites while also creating a myriad of digital and print collateral. My work ran the gamut from eye-catching show posters and menus to attention-grabbing billboards and brochures. The versatile range of designs significantly contributed to a cohesive and compelling brand image across all the venues. 

Bomber
Ski

Web Development

The Collaboration

Working on the Bomber Ski project was an experience I’d liken to my cherished family ski trips—purely exhilarating. Though Bomber Ski may not share the marquee status of some other clients on this list, the brand holds a unique resonance for me, much like the treasured memories I’ve made skiing with my family. Tasked with re-branding their online presence, I focused on showcasing their unparalleled Italian craftsmanship, high-end materials, and customizable luxury. The end result? A digital experience as top-tier as their products and as personally satisfying as a day on the slopes with my loved ones. 

Work With Me

Strategic
Branding

Let’s create a dream team for today’s digital world. I’ll help shape your brand into its best self, unlock the unique elements that make you stand out, and foster relationships more enduring than your grandma’s cookie recipe. 

Website Development

This is more than just a website build; it’s the grand stage where your brand takes the spotlight, capturing hearts and minds. I’ll meticulously design it to keep your audience riveted from the opening act to the final curtain.

Graphic Design Subscription

Sign up for a design subscription and you’ll not only get the kitchen sink—you’ll get the kitchen, the chef, and the secret sauce! So, what are you waiting for? Let’s create some ‘Mom, look at me!’ kind of designs.

Consulting

Think of our one-hour video chat as a brand therapy session, but way more fun. We’ll give standing ovations to your wins and hand out ‘needs improvement’ stickers like we’re back in grade school—but with less judgment.

“One of the most admirable aspects of Daniel’s work is his versatility. Whether given a blank canvas or a precisely defined vision, he has the uncanny ability to either craft something genuinely unique from scratch or to perfectly encapsulate and bring to life the ideas conveyed to him.”

Aaron Iwanciw
Owner / Armorcorps & Fly Epic

“I have worked with Daniel over the last twenty years on some serious, and some absolutely absurd ideas. Every time I give him a vision he brings it to life visually. I’ve worked with hundreds of designers in my career as a marketing and branding executive. And Daniel is hands down the best (and my favorite) to work with.”

Damon Goude
Director of Speaker Relations / Ramsey Solutions

“I have had the privilege of working with Daniel for several years. I have recommended him to so many people because of his amazing talent and genuine kindness. He is absolutely wonderful to work with and really cared about creating the exact brand image we were looking for. Not only is he an expert on the technical side of things, but his artistic brilliance is unmatched. Daniel is a true partner who I would highly recommend to anyone.”

Merideth Jaskowski
Owner / Splitz Bedding

“Every now and then in life, an unexpected, phenomenal connection happens through networking. Such is the case with my connection with Daniel. As a publisher, my top concern is creating standout book covers, and Daniel’s designs have nailed it every time. He’s designed my logo and our last four book covers, capturing the essence of each book brilliantly. He’s a talent worth investing in.”

Dr. Michael Marcades
President and Executive Editor - Peniel Unlimited, LLC
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